Trade Show Promotional Items Ensure Visitors To Your Booth

Once you have selected the trade show you will participate in, and designed your trade show booth, it is time to start selecting and ordering the promotional items that your sales team will be handing out. Trade show promotional items are expected today by visitors of the events and often times, the sponsor of the event will even provide visitors with tote bags to carry out their loot. There are many common items that are found at each and every trade show; travel mugs, pens, highlighters, stress balls, and USB drives are all common today. Selecting a promotional item for giveaways need to be based on more than just price; items need to reflect the theme of the event, represent your business’ brand, or somehow tie into your message.

Choosing Trade show Promotional Items

Of course, budget is always a concern. When you have signed on to take part in a trade show, the sponsor of the event will provide you with the number of expected attendees. In addition, you need to count on all of the other team members that are representing the other trade show participants. Once you have that total, it is recommended to increase your order by 15%. Take your total budget, divide it by the total number of promotional items you need to determine the price point you can afford. It is also recommended that you choose two or more different types of promotional items so that you have an array of options for trade show booth visitors.

Apparel for Team Members

One of the important considerations for your trade show team is to ensure that when individuals approach your booth, they can easily spot your team. Button-down shirts, vests, sweaters, and polo shirts are available in a variety of sizes, materials and designs. These can be embroidered with your logo and tagline. For events that take place outdoors, baseball hats, jackets, coats, and even scarves for winter events can complete the look and promote your brand. Don’t forget to order lanyards for badges your employees can wear so that individuals can identify them easily.

Trade Show Apparel

  • Button Down Shirts
  • Polo Shirts
  • Jackets
  • Jerseys
  • Uniforms
  • Tank Tops
  • Active wear
  • Sweaters
  • Turtlenecks
  • Hats
  • Vests
  • Lanyards – for badges

Promotional Items For Less Than $1.00 Each


Events where there are high numbers expected can be daunting when choosing trade show promotional items. In this case, the budget may require that promotional items come in under $1.00 each. Not to worry; there is a wide variety of choices, for every budget. For outdoor events, or events in sunny locations, you may want to choose golf tees, golf markets, sunscreen packages or even lip balm. Pens and highlighters are often the items first thought of when budget is a consideration; but there are many other more creative options including tins of breath mints, wallet calendars and bumper stickers, to name just a few. Get creative when your budget is small; consider ceramic mugs that your team fills with hard candy as a giveaway; food and treats are always appreciated. Below are some other options for promotional items typically under $1.00 each:

  • Tote Bags
  • Pens and Highlighters
  • Ceramic Mugs
  • Rulers
  • Bag Clips
  • Golf Tees
  • Golf Markers
  • Wallet Calendars
  • Stress Balls
  • Sunscreen

Promotional Items Between $1.00 And $2.00 Each

When your budget allows, the upgrade to this next level of trade show promotional items can help you stand out from the crowd. People that attend trade shows have come to expect that all businesses that have booths have promotional giveaways. The goal of the giveaways is to get individuals to the booth, so that your sales team can educate them about your products. Below are some of the items available in this price range:

  • Key chains
  • Flashlight/Key Chain Combos
  • Tumblers With Straws
  • Calculators
  • Ice Scrapers
  • Measuring Tapes
  • Pedometers


Promotional Items Between $2.00 And $3.50

Trade shows that are focused on business to business sales, or for businesses with higher priced products, more expensive promotional items are necessary. In B2B trade shows, the attendees are savvy, and it is likely that your business will have competition in the event. It is essential that your promotional items be something that resonates with them. Here is a sampling of what is available, personalized, in this price range:

  • Promotional Pocket Knives
  • Fanny Packs
  • Neoprene Beverage Coolers
  • Lunch Coolers
  • Beach Balls
  • Sports Bottles
  • Bottle Opener With LED Lights

Promotional Items In The Price Range Of $3.50 – $10.00 Each

This next level of promotional items allows you to be more creative and really pinpoint a product that can be personalized that reflects your brand, your product, or your mission. Something people overlook is the power of having trade show attendees wandering through the show wearing or carrying your really cool stuff; that will help draw other individuals to your booth. In this category, you have a plethora of choices:

Trade Show Promotional Item Giveaway Ideas

  • Duffle Bags
  • Toiletry Kits
  • Laser Pointers
  • Diaries/Journals
  • USB Drives
  • Stainless Steel Sports Bottles
  • Playing Cards
  • Baseball Hats
  • Fine Key Chains
  • Business Card Holders
  • Insulated Coffee Mugs
  • Imprinted Mp3 Speakers
  • Umbrellas
  • Tins with Chocolate
  • Gourmet Popcorn Tins
  • Fleece Blankets


$10.00 And Above

Often, this price range is for business to business trade shows that are highly focused. These promotional items do come at a premium. They can also be used to reward individuals at other trade shows who make a purchase or sign up for more information. In this category, the sky is the limit and you are sure to find a promotional item that reflects your brand.

  • Digital Photo Keychain
  • Leather Briefcases
  • Desk Calculators
  • Picture Frames
  • BBQ Kits
  • Desk Clocks
  • Writing Pads
  • MP3 Player
  • Headphones


From time to time, even the most prepared marketing or sales team will find that they’ve forgotten to order promotional items. Fortunately, there are items that are available on remarkably short deadlines, even with just 24 hour turnaround times. Typically, these include the lower cost items including mugs, pens, stress balls, and the like. If you find yourself on a short deadline, don’t despair, you can have the trade show promotional items shipped directly to the event to save time and money.